Sales Transformation & RTM Redesign
Architected comprehensive RTM overhaul for a leading cement major facing 4 consecutive quarters of de-growth. Reversed 12-month decline to achieve 12% YoY revenue growth.
Strategy & Operations Leader driving Digital Transformation and Commercial Excellence
Associate Vice President at EY-Parthenon | 8+ years optimizing Route-to-Market strategies for complex industries
Driving commercial transformation at leading organizations
EY-Parthenon
Leading engagement teams of 3–6 consultants delivering large-scale commercial transformation and digital strategy for C-suite clients in building materials and manufacturing sectors.
Tata Steel
Managed P&L and channel operations for a ₹2,400 Cr annual portfolio. Led dealer networks and trade influencers across West Bengal & Odisha markets.
Select engagements showcasing impact and expertise
Architected comprehensive RTM overhaul for a leading cement major facing 4 consecutive quarters of de-growth. Reversed 12-month decline to achieve 12% YoY revenue growth.
Developed strategic roadmap for a $250M conglomerate to scale 5x to $1.2B by FY29. Secured Board approval with 10% PBT projection.
Led "war-room" transformation reducing service TAT by 85% (45 days to 5 days) for a 2W OEM. Cleared 30% of 5,000+ vehicle backlog.
Directed strategic sourcing initiative for a Tier-1 Bank. Unlocked $1M+ in savings over 3 years through demand-side management.
Thoughts on strategy, digital transformation, and leadership
Lessons learned from optimizing RTM models across building materials and manufacturing sectors. How to bridge the gap between strategy and execution.
Why legacy industries struggle with digital adoption and how to achieve 90%+ user adoption in just 3 months.
Interested in discussing strategy, digital transformation, or potential collaborations? I'd love to hear from you.
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